Department of Natural Resources and Economy, Ethiopian Forest Development, P.O Box: 24536 (Code 1000), Addis Ababa, Ethiopia
Research Article
Determinants of market outlet choices of pineapple producing farmers: A case of Chuko district, Sidama region, Southern Ethiopia
Author(s): Deginet Berhanu* and Aklilu Atinafu
Access to market and choice of a marketing outlet is one of the key ingredients to successful marketing of both agricultural and non-agricultural products. Though the study area has great potential of pineapple production, the farmers faced the marketing problems in choosing appropriate pineapple market outlets. This study was aimed at identifying determinants of market outlet choices of pineapple producing farmers in Aleta Chuko District of Sidama Region. Both qualitative and quantitative data were collected from primary and secondary sources. The Cross-sectional data were collected from a sample of 282 pineapple producing farmers. Descriptive statistics and Multinomial Logit model was used to analyze collected data. The result showed that, 64.5% of the total sample use formal private traders where 27.5% and 8.0% of respondents used informal private traders and cooperatives market ou.. Read More»